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Local Business or Local Dinosaur?

jeffrey greer - Friday, January 08, 2010

Well, I am only a local business you say and that fancy marketing stuff does not apply to me?   This will not work for my business. I have a website and it doesn’t work, I don’t believe this will work either.  Besides, I don’t understand any of the techno-babble. This is not for me! 

Well, you know, that’s what Rex stubbornly and defiantly said too - Tyrannosaurus Rex.  You remember him.  He was a local dinosaur that failed to adapt to his new environment.  He quickly became extinct and went out of the dinosaur business forever.  Read here about a local Hair Salon Case Study that refused to go the way of Rex.

A week in the life of owning the 21st Century Hair Salon

Monday – You decide to run a 25% off sale on one of your best product lines.  You have an e-mail listing of customers who have bought this brand of product from you in the past and you are ready to market this special to this grouping. You upload a few photos from your product catalog, create the e-mail blast and you are off to the races. By 2:00 pm you have sold $370.00 worth of product from your online business.   

Wednesday -   Just opened and the phone rings from two of your best customers. They always come together from 3:00 – 4:00 every Tuesday.  Today, they had to cancel.  You have two empty chairs to fill.  You quickly log on to your online business module, send out 20 customers (on your special cancellation list) an SMS text message to hit their cell phones.   Your announcement states you have two unexpected vacancies this afternoon from 3:00 – 4:00 pm.   The first two respondents, you state in your offer, get 40% off.   Within 10 minutes your chairs are no longer vacant.     

Friday – You send out your Newsletter via an e-mail blast to all your customers.  This newsletter describes the style of the month you are promoting.  You showcase a new shampoo, from your high margin product line,  that will not promote wax build up like those popular grocery store brands. Next, you introduce your new stylist Rachel that just joined your team.  Rachel used to work for one of your competitors where she was quite popular.  You want to get the work out and you are able to do so in an instant. 

Saturday – You login to your online business bookings and see that you are jam-packed next week and all of your stylists have chairs full.  Life is good. You are happy.  You are nowhere near extinction because you have been trained to embrace and adapt, your business is thriving.  All this for less than $300.00 per month!  Does this beat that big clunky, yellow book filled with phone numbers, you ask yourself?  You bet.

If you run a local Restaurant it’s Monday afternoon and reservations are looking light, you decide to send out a coupon  e-blast at 3:00 pm.  The coupon states that kids eat free and Mom and Dad get a free dessert or appetizer.  2 hours later, the reservations are closed for the evening.  At 10:00 p.m., you are a happy owner.

Whether you are a local Chiropractor, Attorney, Dog Groomer, Real Estate Agent, Landscaper or Lawn Service it really doesn’t matter.  We can help you grow your business.  We can help you adapt.  We can teach you how to learn and maneuver, we can help you take full advantage of what’s available and increase your profitability.    Let’s find a stream with a strong current that is well stocked.  It’s time to fish or cut bait.  Let’s get started.

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