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Marketing Your Business Online

It's time to start communicating with and rather than selling to your customers. And, we take the guesswork out of your marketing by measuring every dollar that goes out and tracking it to an ROI. And our targeted approach allows us to target communications to customers at the right time, with the right message, producing real results.

Content Marketing

Instead of just pitching your products or services, content marketing offers the promise of information, making your buyers more informed. In a nutshell, Content Marketing is the sharing of informative content as a means of converting prospects into customers and customers into repeat buyers. And, by keeping your content helpful and engaging, you have the opportunity to build a relevant relationship with your customer that provides multiple opportunities for conversion.

There are many ways to reach your customers with content marketing: newsletters, blogging, tutorials, email blasts, white papers and more. We will help you create a content marketing strategy to help you reach and engage your audience.

Search engine marketing promotes your online presence by increasing visibility in search engine result pages. This may be achieved by a variety of means, including search engine optimization, paid placement, and contextual advertising. We will optimize your website content to give it greater relevance in search engine results. And that is not all. Studies have shown that people likely to perceive a brand as being of exceptional quality, simply from seeing a company listed in the first page of search results. So without even clicking on the link or visiting your website, your potential customer has already formed an opinion of credibility or quality company. Local Search Marketing is the fastest growing segment of the search industry. In fact, online search surpassed the yellow pages for the first time this year. While the Yellow Pages and local newspapers used to be a good resource, over 70% of U.S. households now use the Internet as a source of information. And if you are not showing up in the online search results, you are not getting the business.

eMarketing

Online advertising is one of the most effective marketing tools. We will design and implement your online advertising campaign from start to finish. And, we take the guesswork out of your marketing by measuring every dollar that goes out and tracking it to an ROI. And our targeted approach allows us to target communications to customers at the right time, with the right message, producing real results.

So, whether you want to generate leads, sell products, or increase your brand awareness, we will create a custom campaign that delivers results.

Email Marketing

Opt-in email marketing can be a very powerful marketing tool when used properly. And, best of all, it's effectiveness is easily measured. With our analytics tool you can quickly and easily see how many saw your offer, clicked on it or took other action. Regularly delivered compelling and informative emails help to reinforce the company and product awareness and creates an interactive connection that nurtures the relationship between you and your customers.

Branding

Ultimately, branding is about creating effortless referrals.


The power of a strong brand is the ability to influence purchasing behavior by appealing to both the emotional and intellectual reasoning of people. Your brand is your promise to your customer. It tells them who you are and what they can expect from you. And, if you can help people understand the value of your company while making them feel good and making a connection with them you will build brand loyalty.

Persuasive Copywriting

We know, you hate it. Most people do. In fact, we bet you'd rather get a tooth pulled than have to sit down and come up with something clever and witty to say about your products or services. Well you are not alone.

For most people the writing process is one of the most dreaded aspects of marketing. And unfortunately, it's pretty apparent when you consider the copy you see everyday on the web, in emails or company brochures. Yet copywriting is one of the most critical elements or your marketing strategy. If your message isn't clear or convincing you could be losing potential business.

Your copy needs to do more than just point out features and benefits. It needs to be compelling and hook your reader's attention and motivate them to take action. And that is where we can help. Our copywriting gurus know just what to say and how to say it, creating compelling content out of even the seemingly driest of topics.

Public Relations

We take a unique approach to managing your public relations. The day of sending out a press release and hoping that it gets picked up is long gone. It's just not effective anymore. In our world of social networking with tools such as Facebook, Twitter and blogging, your message needs to reach your audience on their terms. And, you also need to stay on top of the conversations going on about your company. Let us show you how today's Public Relations tactics can boost your sales and your reputation.

Blogging

Blogging will allow you to engage your customer base like never before. Commenting on interesting topics and drawing your readers to your site, your blog will bridge the gap between you and your customer. In a forum where your main objective is not to sell, but rather to inform, your blog is a fast way to enhance your credibility and build customer loyalty.

The team of writers at Easyfish will research your market and industry and provide creative and informative content for your readers. And, because we remain in contact with you throughout the campaign, you will have input into topics and discussions.

Newsletter

Your eNewsletter builds a relationship between you and your established customers. These are people who already know your company and like what you do. In this respect, eNewsletters have a different role to play than the other forms of eMarketing. This is the forum for you to forge a stronger bond with your customer and get them more involved with your products and services and the future of your company.

The purpose of this tool is to build customer loyalty and secure future sales. In fact, you will often find that your newsletter subscribers will become your biggest fans and advocates in the community and will play a key role in the growth of your company.

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